California Coldblood Marketing

The Blog

Publishing insights, book marketing strategy, and metadata tips for indie authors — pulled from across the CCB network.

May 17, 2025robertjpeterson.comrobertjpeterson
It’s not Shakespeare, but it ain’t bad: Strong Bones

I’m so damn proud of this novel. Until now, I’ve been writing this blog in roughly chronological order, but I’m skipping over my seventh novel, Omegaball, to discuss my most recent release, Strong Bon...

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October 27, 2024robertjpeterson.comrobertjpeterson
It’s not Shakespeare, but it ain’t bad: So much of this is out of your hands

While running California Coldblood Books, I’ve received a few hundred submissions. I’ve appeared on podcasts and on some convention panels in my capacity as editor, and I’ve also been interviewed a fe...

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October 26, 2024robertjpeterson.comrobertjpeterson
It’s not Shakespeare, but it ain’t bad: Let’s talk about query letters

Let’s talk about query letters. This is only my opinion and my advice, but if I were you, I would never pay a cent for a query letter critique. I would never attend, much less pay for, a workshop abou...

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October 16, 2024robertjpeterson.comrobertjpeterson
It’s not Shakespeare, but it ain’t bad: The Odds: Let’s talk about the book

Okay. Let’s have some fun. My fifth novel, The Odds, is one of two titles I’ve had traditionally published. There’s a somewhat long story behind how it landed at a publishing house. I’ll share some of...

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October 6, 2024robertjpeterson.comrobertjpeterson
It’s not Shakespeare, but it ain’t bad: The Island Circus, Part Two: Cougar Clinkscales’ Island Circus

I think this is the best novel I’ve ever written. Such as it is. I can’t point to some massive, accomplished body of work. I can’t point to much success—though it’s not nothing—and I doubt the Island...

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October 5, 2024robertjpeterson.comrobertjpeterson
It’s not Shakespeare, but it ain’t bad: The Island Circus, Part One: Revival Theater Thunderdome

I used to think of The Island Circus as one novel.  I still do, for the most part, but after I finally finished this novel—the overall process was more than six years—it felt like two novels, one a ve...

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October 3, 2024robertjpeterson.comrobertjpeterson
It’s not Shakespeare, but it ain’t bad: Magic Spiders

One of my primary progressions as a novel-writer—I blanch at calling myself a novelist, because it’s never been my full-time job—has been to go from writing novels on the fly to outlining them, or as...

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October 2, 2024robertjpeterson.comrobertjpeterson
It’s not Shakespeare, but it ain’t bad: Looking back at my novels, starting with Devil’s Jukebox

At the behest of no one, I thought I’d describe the creative process behind every novel I’ve written. By my count, I’ve written nine (or eight, depending). Sometimes that number feels like a great acc...

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June 16, 2024CC2KTony Lazlo, CC2K Staff Writer
The Six Seasons of Twin Peaks

We all know that the second season of Twin Peaks sucks, right? Not so, and that’s not because the final twenty-two episodes of David Lynch and Mark Frost’s seminal early-90s TV series are without faul...

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